“Goals are the vehicle on which we traverse to the ultimate destination” 

Goal and Goal setting is important:

1. To give an impulse at the inception of anything

2. To set a structure for your approach 

3. To give a definite direction towards what you want to achieve

4. To bestow you an ability to check whether any action is in alignment with what you require to achieve or is futile.

5. To give an insight into the future from a futuristic perspective. 

Specificity of Goals: Your Goals should be specific and pointed. To ensure the specificity of your goals try to find out answers to these following questions without any dilemma; 

• What do I want to accomplish? 

• Why is this goal important? 

• Who is involved?

• Where is it located? 

• Which resources or limits are involved? 

Relevance: This step is about ensuring that your goal matters to you, and that it also aligns with other relevant goals. We all need support and assistance in achieving our goals, but it's important to retain control over them. So, make sure that your plans drive everyone forward, but that you're still responsible for achieving your own goal. 

        A relevant goal can answer "yes" to these questions: 

• Does this seem worthwhile? 

• Is this the right time?

• Does this match our other efforts/needs? 

• Am I the right person to reach this goal? 

• Is it applicable in the current socio-economic environment? 

Your Goals should be SMART enough to give you a competitive edge over others:

 • S - Specific

 • M - Measurable

 • A - Achievable

 • R - Relevant

 • T - Time bound

Measurability: It's important to have measurable goals, so that you can track your progress and stay motivated. Assessing progress helps you to stay focused, meet your deadlines, and feel the excitement of getting closer to achieving your goal. 

        A measurable goal should address questions such as: 

• How much? 

• How many? 

• How will I know when it is accomplished? 

Achievability: Your goal also needs to be realistic and attainable to be successful. In other words, it should stretch your abilities but still remain possible. When you set an achievable goal, you may be able to identify previously overlooked opportunities or resources that can bring you closer to it.

       An achievable goal will usually answer questions such as 

• How can I accomplish this goal? 

• How realistic is the goal, based on other constraints, such as financial factors? 

Time Boundedness: Every goal needs a target date, so that you have a deadline to focus on and something to work toward. This part of the SMART goal criteria helps to prevent everyday tasks from taking priority over your longer-term goals. 

        A time-bound goal will usually answer these questions: 

• When? 

• What can I do six months from now? 

• What can I do six weeks from now? 

• What can I do today?

Shanti Mantra "ॐ सह नाववतु " VS Theories of Motivation

 

Shanti Mantra "ॐ सह नाववतु " VS Theories of Motivation

We live in a highly cut-throat, globalized, extremely competitive Corporate world which often takes a high toll on the physical and psychological well being of a person. As such, the importance of self-motivation is now more profound than it has ever been. In this blog post, we are going to discuss about individual motivation and its juxtaposition with the Shanti Mantra.

Motivation is what causes us to act in a particular situation in a particular way, whether it is getting a glass of water to reduce thirst or reading a book to gain knowledge. It is the drive that keeps pushing us towards the goal no matter how insurmountable the hurdles might seem. 

 ➢ Types of Motivation and examples:

1. Positive vs. Negative: Positive such as want to become an astronaut. 

Negative such as want to pass to avoid being thrashed by parents 

2. Basic vs. Learned: Basic as instinctive such as thirst, anger, pain, etc. 

Learned ones are not instinctive such as recognition and achievement.

3. Extrinsic motivation and Intrinsic Motivation: Extrinsic motivation occurs when we are motivated to perform a behavior for external reward, but intrinsic motivation comes from inside for personal satisfaction 

➢ Maslow’s Motivation Theory: 

Maslow designated 5 levels of needs, these needs are to be fulfilled from bottom to top. Individuals must satisfy lower-level needs before they can satisfy higher-order needs. 

This concept of lower-level needs being satisfied first before moving higher is called satisfaction progression. 

For a corporate manager: he must first ensure that the basic needs of employees are satisfied first and only then can be motivated to achieve higher. 

Criticism: many scholars have criticized this theory because as per them in collectivist society social belongingness holds more importance than personal achievement.

The Shanti Mantra: a win-win situation

In our latest Business communication class, we came across The Shanti Mantra and its relevance.

The mantra is:

ॐ सह नाववतु ।
सह नौ भुनक्तु ।
सह वीर्यं करवावहै ।
तेजस्वि नावधीतमस्तु मा विद्विषावहै ।
ॐ शान्तिः शान्तिः शान्तिः ॥


Meaning:
1: Om, Together may we two Move (in our Studies, the Teacher and the Student),
2: Together may we two Relish (our Studies, the Teacher and the Student),
3: Together may we perform (our Studies) with Vigour (with deep Concentration),
4: May what has been Studied by us be filled with the Brilliance (of Understanding, leading to Knowledge); May it Not give rise to Hostility (due to lack of Understanding),
5: Om Peace, Peace, Peace.

How is it comparable to the above theories?

This mantra moves beyond the narrow individual motivation based on needs and plunges into the spiritual realm of "co-existence and mutual benefit". This mantra addresses the major criticism of Maslow's hierarchy theory that fails to address the societal need (of man as a social animal) of mutual cooperation and collective progress. 

It also talks about the fact that while we are treading on our path of success driven by our own needs, we must simultaneously try to avoid the hostility with those whose own selfish needs might clash with ours. After all the world has witnessed 2 World wars because of narrow interest-clashes. 

All in all, it aspires for collective success with no conflict with others, thereby preaching the universal mantra of वसुधैव कुटुम्बकम्.

 

Blogging vs. Video: When Does Each Format Work Best?

74% of marketers say videos are better than blog posts for generating leads. But that doesn’t necessarily mean it’s time for your brand to go all-in on video.

It’s time to create a new piece of content. Should you write a blog post, or should you produce a video?

If you’re trying to generate leads, a video may be your best choice. In our most recent survey, 74% of respondents said that videos are more effective than blog posts for generating leads.

But that doesn’t necessarily mean you should abandon all of your blogging efforts and go all-in on video content. Remember the big “pivot to video” among national publishers a few years ago? If not, here are a few articles to bring you up to speed. Spoiler alert: it didn’t end well.

The reality is that videos may be better at generating leads in certain situations. But in other situations, blog posts are better at generating leads. And the same is true for engagement, social shares, SEO, lead nurturing, and every other goal you have for your content.

The best format for your next piece of content depends on a lot of different variables.

And while there’s no simple answer to the overarching question of blog post versus video, there are ways to make the right decision before producing any new piece of content.

Our respondents offered lots of suggestions to help you make the right choice.

… and Your Skill Set

“It’s not just about which format is best,” says University of Wollongong’s Michal Strahilevitz. “It’s about which format makes the most sense for your message, your audience, and your skill set.”

“If you’re charismatic and engaging on video, do what you are good at, especially if you can use it to convey what you most want to convey to your target audience. On the other hand, if you’re not comfortable with or good at speaking in front of a camera—but you’re a good writer—write!”

“The format you choose should be based on how you’re going to make the best and most persuasive impression,” Strahilevitz says.

… and How Much Time/Budget You Have

When choosing between video and text content, Lauren Crain of STDcheck.com says, “it’s important to consider the timeframe for the content. If we have a tight turnaround, we simply don’t have the time to create an entire video, so we’ll just crank out a blog post. Video content is always more ideal, but it’s not always the most practical.”

When asked how long they typically spend creating a blog post, most of our respondents said between two and three hours:

Producing a video, on the other hand, takes considerably longer. Most respondents said it takes 8+ hours to produce video content:

… and Your Goals

“The best way to decide between posting an article or video is to know the end goal of your content,” says Blogging.org’s Zac Johnson.

“For example, if you want SEO improvement and to rank in Google, you should go for an article. However, if you want engagement and paid reach, video is great for YouTube and social media.”

 

Reasons Why Blogging is Important for Your Business

There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment.

Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.

Here are 4 reasons you need to blog:

• Drive traffic to your website
• Increase your SEO/ SERP
• Position your brand as an industry leader
• Develop better customer relationships

Drive traffic to your website:

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Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.

Make the blog on your website the foundation for all of your social media platforms.

Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links  - with relevant visuals - of your blog articles to your social sites. Give your social followers a reason to click through to your website.

Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.

Increase your SEO/SERP:

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Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page.

Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.

Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.

Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.

Position your brand as an industry leader:

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Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.

If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.

If you are in B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry.

You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.

Your customers additionally benefit from the learning you provide them.

Develop better customer relationships:

---

Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.

Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.

Additionally, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.

 

Why Videos are Important in Education

The influence of digital videos on our everyday culture is undeniable. Online video sharing sites such as YouTube, Vimeo and Metacafe boast monthly audience numbers in the millions.

With digital videos continuing to gain popularity, it seems only natural that this familiar and widespread platform extends into the education setting.

Students today are utilizing educational videos as a tool for learning everything from changing a tire to the latest dance craze. Remarkably, millennials make up 92% of the digital video viewing audience. Abstract topics that once seemed difficult to teach and learn are now more accessible and understandable thanks to the availability of educational videos.

Studies have shown that the use of short video clips allows for more efficient processing and memory recall. The visual and auditory nature of videos appeals to a wide audience and allows each user to process information in a way that’s natural to them.

The use of videos in teaching and learning serves to not only benefit students, but also teachers and their affiliated institutions. A 2015 study conducted by software company Kaltura concluded that 93% of teachers believe that the use of educational videos improves the learning experience. They also serve to break down barriers, such as student and campus location, which were once insurmountable.

As a result, educational institutions are faced with the task of meeting the rising demand for quality learning videos, online course offerings and campus accessibility. Indeed, many are choosing to create their own educational videos. While this idea may seem daunting, it can be a positive and enjoyable experience if you contract a full-service video production company that can tailor your videos to your institution’s individual needs.

Using Videos in Education

The online nature of videos allows them to be shared all across the world and at all hours of the day or night. Educational institutions can gain great autonomy by using videos to reach their broad audience. They can be used to keep potential, current and former students involved and engaged.

Videos can be used in a variety of ways in the educational setting, including:

Introducing Your Institution to Potential Students

Short video clips containing interactive maps, prominent campus personalities and important traditions and landmarks can be a great way to introduce students and their families to your facility. This is a great solution for students who are unable to visit in person. An informative campus tour video can mean the difference between a student choosing to apply to your school and nixing it from the list because of a transportation barrier.

Facilitating the Admissions and Acceptance Process

Once accepted, videos can be used to assist incoming students with completing the admissions process. These can include information for enrolling in courses, applying for housing and even investigating extracurricular activities. Descriptions of academic and other campus areas can help incoming students feel excited and accepted while at the same time offering valuable information.

Introducing Potential Students to Your Institution’s Town

Potential students and their families may not be able to physically visit the areas surrounding the campus. Creating short videos showcasing the landmarks, history and culture of their prospective new town can help them feel more at home and get acclimated quicker.

Teaching Course Material

Teachers can use videos to deliver course information that can be extremely helpful in opening up class time. Lectures and other introductory information can be viewed before class, which allows for more practice- and skill-related class activities. These videos are accessible at the student’s convenience and can be watched numerous times to assist with coursework and skill mastery.

Keeping Alumni Updated

Videos can be a great way to keep former students involved and engaged in what’s going on at their alma mater. Alumni can watch athletic events, see campus activities and accomplishments and even take online courses. This can be a powerful recruitment tool, too! Alumni who feel engaged and informed about the current status of their alma mater will be much more likely to recommend it to potential students than those who don’t.

Benefits of Using Videos in the Classroom

The benefits of using videos in an educational setting are numerous. Their convenience and versatility make them an asset to students, teachers and educational institutions alike.

Benefits to students:

• Videos create a more engaging sensory experience than using print materials alone. Learners actually get to see and hear the concept being taught and can process it in the same way they process their everyday interactions.
• They provide a go-to resource that can be watched from anywhere with an internet connection, and are accessible on a multitude of devices including laptops, tablets and smartphones. This allows for viewing at the student’s convenience and from wherever they are.
• Videos increase knowledge retention, since they can be stopped and replayed as many times as needed. They can also be reviewed long after the initial lesson was taught.
• They greatly assist in the learning of all subjects, but particularly those topics that are complex and/or highly visual (such as step-by-step procedures or science and math formulas).
• They increase proficiency in digital literacy and communication, which are important 21st century skills.

Benefits to teachers:

• Videos increase student engagement, which in turn helps boost achievement. If students are interested in the material, they will better process and remember it.
• They offer the flexibility to pause or skip throughout the video to have class discussions or review particular areas.
• They enable teachers to create a flipped classroom or “blended” learning environment. However, videos are also beneficial to teachers who teach in traditional classroom settings.
• Digital videos facilitate remote learning opportunities where teachers can reach students from all over the world.
• Many videos now contain analytic features that enable teachers to track student engagement and attendance while viewing. Companies like NextThought even provide platforms that can track how long a video was viewed for and what percentage of the video was watched. This allows the facilitator to gauge the effectiveness of the video.
• They provide opportunities for student feedback and assistance through video. This is helpful for students who are unable to attend classes, or who need tutoring or review sessions.
• Videos seek to change the roles of teachers from lecturers to facilitators. It’s important to note that videos are meant to enhance course materials and lectures — not replace them.

Benefits to institutions:

• The potential to improve marketing and communications. Digital videos help to broaden your audience by reaching a greater number of people. These can be posted on your institution’s website or linked in an email or digital advertisement, or posted on social media.
• More flexible faculty and staff training. It’s often difficult for schools to assemble their faculty and staff at the same time, resulting in fragmented information acquisition. Using digital videos as a delivery method for training ensures that your faculty and staff have equal access to the information. Offering this option not only improves their retention and recall but also serves as an archive to review it any time.
• Ability to record campus events for live or on-demand viewing. When parents, students, and alumni feel closer to what’s going on at your school, they’ll feel more invested, thus increasing the likelihood of positive recommendations and engagement with students new and old.
• Ability to increase online course offerings. Online university programs are extremely popular, due to diverse student populations. Broadening your institution’s online program can serve to greatly enhance your appeal with potential online students.
• Digital videos can be integrated into your institution’s learning management system (LMS). Enabling video clips to be easily uploaded to your LMS provides an additional resource for students and teachers.
• Increasing campus accessibility through videos conveys an attitude of positive public relations to parents, potential students, and alumni.  This can attract potential students and is a powerful recruiting tool.
• The use of videos in education shows a high return on investment (ROI) in those institutions that employ a tool to measure it. This includes higher grades reported when video review modules are offered and viewed before exams.

 

Business Communication: Do It Like a Pro

Business communication is one of the most effective tools at your disposal for increasing the value and efficiency of your business. Your success at getting your point across can be the difference between sealing a deal and missing out on a potential opportunity. You should be able to clearly explain your products, services, and policies to a wide, varied audience in a way that can answer their questions.

Yet high-quality business communication is often elusive. It’s not always just about punctuation, grammar, and spelling (although these are crucial), it’s also about being clear and concise.

Business communication is not just about external parties, though. Communication is also important within your business. Effective communication can help to foster a good working relationship between you and your staff, which can, in turn, improve morale and efficiency.

Why Is Business Communication So Important?

Business communication defines most organizations, resulting in effective marketing campaigns, productive interpersonal relationships among co-workers, and successful customer service resolutions. Because audiences demand different kinds of communications in different situations and settings, effective business communication professionals understand how to tailor messages for maximum results.

Are you maximizing your communication methods for growth?

The solution in many cases is to overhaul internal communications strategies in order to convince employees of the authenticity, importance, and relevance of their company’s purpose and strategic goals.

This tends to influence strategy, decision-making, and behaviors at executive levels, but often isn’t well articulated for employees. What you call it doesn’t matter, your purpose, you're why, your core belief, your center. What does matter is that you establish its relevance with employees in a way that makes them care more about the company and about the job they do. It should be at the core of all of your communications, a simple and inspiring message that is easy to relate to and understand.

Take it from the experts: Warren Buffet once told a class of business students that better communication could boost their value by fifty percent.

How Business Communication Improves Your Business

Generate trust rather than distrust. Effective communication requires trust in you, your message, and your delivery. People tend to do business with people they trust. Do your employees and customers trust you and your business?

Simplicity beats complexity. Simplicity leads to focus, which produces clarity of purpose. People distrust what they don’t understand, what they perceive as doublespeak or things made unnecessarily complex. It’s true that communicating simply and clearly is actually much harder than it looks – so you may need some professional help.

Choose the language carefully. Some word choices turn people off because they are tasteless, tactless, or pompous. Phrase your communication to avoid biases that might create negative reactions, which are hard to shake. The last thing your business needs is a public relations disaster.

Give your audience solutions. Your customers want to know how you’ll fix their problems. Don’t fall into the trap of listing your products and/or services as if you’re writing a manual. Instead, communicate about how you will make their life easier or give them peace of mind.

Storytelling stirs emotions. Emotion often overrides logic, but logic rarely overrides emotion. If you can tell a story that will influence someone to buy your product or service, the usual roadblocks like expense many not apply.

Treat Email Like Real Mail – Treat your email communications as if they were real letters – not just digital missives.

Edit for Clarity – It’s tempting to just jot down a note and send it without a second thought, but you should always go back and edit for clarity.  What you think sounds perfect in your head could be confusing to whoever receives your memo. It can be hard to edit your own work, so having a professional edit may be worth it, especially if you’re investing into marketing materials.

Stay Away from Emoticons, Slang and Colloquialisms – Business communications should be direct and to the point.  They should also be written so that anyone can instantly understand what you’re talking about.

Patna

India

Patna, ancient Pataliputra, city, capital of Bihar state, northern India. It lies about 290 miles (470 km) northwest of Kolkata (Calcutta). Patna is one of the oldest cities in India. During the Mughal period, it was known as Azimabad.

Patna Museum

Patna is a riverside city that extends along the south bank of the Ganges (Ganga) River for about 12 miles (19 km). West of the old city lies the section called Bankipur, and farther southwest is a spacious new capital area with wide roads, shady avenues, and new buildings. Prominent among Patna’s modern structures are the Government House, the Assembly Chambers, the Oriental Library, a medical college, and an engineering college. Patna’s historic monuments include the mosque of Ḥusayn Shah of Bengal (1499); the Sikh Temple associated with the 10th Guru, Gobind Singh; and the granary at Bankipur (1786), popularly called the Golghar. The city also has the University of Patna (1917) and the Patna Museum. The city is connected by road to Hajipur, just north of the Ganges, via the Mahatma Gandhi Bridge across the river.

Mahatma Gandhi Setu

The ancient city of Pataliputra was founded in the 5th century BCE by Ajatashatru, king of Magadha (South Bihar). His son Udaya (Udayin) made it the capital of Magadha, which it remained until the 1st century BCE. The second Magadha dynasty, the Maurya, ruled in the 3rd and early 2nd centuries BCE until the city was sacked in 185 by Indo-Greeks. The Shunga dynasty then began, ruling until about 73 BCE. Pataliputra remained a center of learning and in the 4th century, CE became the capital of the Gupta dynasty. It declined and was deserted by the 7th century. The city was refounded as Patna by an Afghan ruler in 1541 and again rose to prosperity under the Mughal Empire. It passed to the British in 1765. Extensive archaeological excavations have been made in the vicinity. Pop. (2001) 1,366,444; urban agglom., 1,697,976; (2011) 1,684,222; urban agglom., 2,049,156.

MADHUBANI PAINTING

• HISTORY

            Madhubani art (or Mithila painting) is a style of Indian painting, practiced in the Mithila region of the Indian subcontinent. This painting is done with a variety of tools, including fingers, twigs, brushes, nib-pens, and matchsticks, and using natural dyes and pigments. It is characterized by its eye-catching geometrical patterns. There is ritual content for particular occasions, such as birth or marriage, and festivals, such as Holi, Surya Shasti, Kali Puja, Upanayana, and Durga Puja.

• STYLES

Madhubani art has five distinctive styles: Bharni, Kachni, Tantrik, Godna, and Kohbar. In the 1960s Bharni, Kachni, and Tantrik styles were mainly done by Brahman and Kayashth women, who are 'upper caste' women in India and Nepal. Their themes were mainly religious and they depicted God's and Goddess paintings. People of lower castes included aspects of their daily life and symbols, the story of Raja Shailesh [guard of the village, and much more, in their paintings. Nowadays Madhubani art has become a globalized art form, so there is no difference in the work on the basis of the caste system. They work in all five styles. Madhubani art has received worldwide attention.

• CONTRIBUTIONS

The Madhubani painting tradition played a key role in the conservation efforts in India in 2012, where there was frequent deforestation in the state of Bihar. Shashthi Nath Jha, who runs the Gram Vikas Parishad, an NGO, started the initiative as an attempt to protect local trees that were being cut down in the name of expanding roads and development. The main reason behind this was that the trees were traditionally adorned with forms of gods and other religious and spiritual images such as those of Radha-Krishna, Rama-Sita, scenes from Ramayana and Mahabharata and other mythologies.

• GALLERY

Guest Lecture: Communication in Consulting and Personal Branding  

On Tuesday, Aug 18, 2020, we had a guest lecture by Mr. Nikhil Kulkarni for our Business Communication class. The lecture was hosted by Prof. T Prasad alias Mandi Sir. Nikhil spoke on the finer aspects of Business Communication and how he had used it effectively in Consulting and Personal Brand Building. It was a very informative lecture on the practical aspects of communications. 

The lecture started with an introduction to Mr. Nikhil Kulkarni. He used to work at KPMG before quitting and starting his own travel website company. He shared with us about the pros and cons of consulting, how he used to spend 10+ days in a month traveling at client locations. He mentioned the consulting role has no end to it's learning curve.

His website is registered as tripdarwin.com and it focuses on the niche segment of holiday planning. It has recently been opened to the general public before it was catering only to the B2B clients. The website offers the integrated experience of planning a holiday, generating the itinerary and makes booking everything an easy experience.

Business Communication in Consulting

Then we discussed how to effectively communicate our ideas to our superiors, our teams, and our clients. He told us that 80% of the consultant’s work is based on communication. Research and Relationship account for only 5% and 15% of the whole job description.

He explained how the business proposals are presented using PowerPoints and Word documents. The reports are also done in that medium. But for executive briefing, presentations are more apt. For work papers, Excel sheets or Word is the right tool. So these Microsoft Office programs are our best friends for effective communication.

MECE

Nikhil introduced us with the jargon MECE: Mutually Exclusive and Collectively Exhaustive. It signifies that all the points we are using are relevant and don’t repeat themselves. This increases the impact of the report. Our points together should exhaustively cover the whole content. If we follow this approach in writing a report, we shall have a higher impact on the audience.

For effective communication, arguments should be individually supported by Ideas, Data, Facts, and Logic. Every point should be MECE and unique. In the end, we should use a strong summarizing statement. This approach will help us communicate our idea better to the audience.

An image speaks louder than 1000 words. Our slides should be focussed more on an image rather than having lots of text. Text usually bores the audience. He shared with us an image of MSD where his jersey number 7 was visible and he asked to recognize the personality.

This was a very interesting lecture that had very useful takeaways. I hope to use the content that I have gained in improving my communication style. 

I would like to share my story how I got involved with blogs. The credit goes to T Prasad Sir, he helped us in writing blogs and then I realised that blogs are good way to express our thoughts and share it with others. So, in this blog I would like to mention the event MAHAMANDI organised by MIG and 1/12 Mandi Sir of NITIE, Mumbai.

On 74th Independence Day we students from NITIE are celebrating this occasion in a unique way by organizing Mandi in virtual mode! The idea was incubated by Mandi Sir to start promoting our honourable Prime Minister's idea of Atmanirbhar Bharat through local products with the slogan 'Vocal for Local'.

We at NITIE, Mumbai are committed towards strengthening India and the fellow Indians from every possible frontier. We are looking for innovative solutions to bring equity, enfranchise the person standing on the lowest strata of the societal hierarchy, bringing inclusiveness, making things effective by reaching out to villages and giving more power to the rural establishments.

On May 13, Prime Minister Narendra Modi's "Vocal for Local" became most intense trademark the nation has heard over the most recent 50 years. In a force pressed discourse, PM Modi reported an incredible Rs 20 lakh crore monetary bundle to restore India's economy that has been seriously battered by the emergency caused because of the COVID-19 pandemic. He likewise encouraged the individuals to approach in making an independent (Aatma Nirbhar) country by supporting nearby organizations.

While 'Vocal for Local' has become the most drifting expression over the most recent days, it is only an expansion of the 'Swadeshi Movement' thought brought about by some extraordinary political dissidents of the nation, including the Father of the Nation, Mahatma Gandhi.

We had to present an idea which was to showcase our local product and we have to promote it.

 

I along with my friend Chandra Prakash discussed about "मधुबनी चित्रकला".

Madhubani art (or Mithila painting) is a style of Indian painting, practiced in the Mithila region of the Indian subcontinent. This painting is done with a variety of tools, including fingers, twigs, brushes, nib-pens, and matchsticks, and using natural dyes and pigments. It is characterised by its eye-catching geometrical patterns. There is ritual content for occasions, such as birth or marriage, and festivals, such as Holi, Surya Shasti, Kali Puja, Upanayana, and Durga Puja.

Madhubani art has five distinctive styles: Bharni, Kachni, Tantrik, Godna and Kohbar. In the 1960s Bharni, Kachni and Tantrik styles were mainly done by Brahman and Kayashth women, who are 'upper caste' women in India and Nepal. Their themes were mainly religious, and they depicted Gods and Goddesses paintings. People of lower castes included aspects of their daily life and symbols, the story of Raja Shailesh [guard of the village] and much more, in their paintings. Nowadays Madhubani art has become a globalised art form, so there is no difference in the work based on the caste system. They work in all five styles. Madhubani art has received worldwide attention.

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